Even Santa is going digital and mobile. I had nearly forgotten about the “Santa Tracker” by NORAD. But when I saw it pop up on a Google search, I quickly clicked over to the official site to see how things were going with Santa and his 2009 trip. I had never really paid close attention to the various components of the site until today, so I felt compelled to share with you how even Santa is utilizing emerging media to keep people up-to-date with his activities.
This official “Santa Tracker” is filled with a variety of digital and even mobile media forms of marketing. On the home page, you instantly see the huge countdown to the big trip in days, hours, minutes and seconds. (It’s clicking away fast!!). Santa is using a lot of “flash” to give you an inside look at the North Pole. If you click on the Kid’s Countdown link at the top, you’re taken to a virtual tour of Santa’s hometown and what all the elf’s are up to in preparation of the big trip. As you explore, there is beautiful Christmas music playing in the background.
Other emerging media components include sending Santa an e-mail, YouTube videos of news releases, 2008 trip highlights and more. You can also join Santa on Facebook and Twitter to get constant updates of the preparations and the actual trip. You can download text updates on your mobile device and Santa even gives you the internet address of the mobile device website for viewing. You can download Google Earth for free and watch the trip of Santa and his eight tiny reindeer. You can also download the iGoogle gadget to personalize your homepage to watch videos and track Santa’s position.
I’m glad Santa is so tech-savvy. It’s exciting to be a part of the fun. Won’t you come and join me??
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